Philippine fast food chain Jollibee rages in the capital

Abu Dhabi: The long lines recently seen on Al Falah Street or Mushrif Mall are not for the biggest sales of the season or a rock concert, but rather for the latest Philippine fast food sensation that has taken over. assault the capital.

Jollibee is the largest fast food restaurant chain in the Philippines, with over 990 stores alone. With the recent store openings in Abu Dhabi, it now has 1,145 restaurants around the world.

“This makes us one of the few brands to be bigger than McDonalds in individual markets. More aggressive growth is the main goal for us. By 2020, we plan to have 30 stores across the UAE, ”said Dennis Flores, vice president of international operations for Jollibee Foods Corporation.

Capital success

It’s not just Jollibee’s signature chickenjoy that keeps fans lining up in the wee hours of the morning at their stores. The outlets offer a unique Filipino flavor and a friendly atmosphere in the cultural melting pot that is the United Arab Emirates.

“We opened our first branch in Abu Dhabi at Mushrif Mall in December 2016. The response has been incredible. We served thousands of customers on opening day. Later, in February 2017, we launched our biggest store to date on Al Falah Street, right in the center of Abu Dhabi city, ”said Flores.

“Bringing the Jollibee flavor and experience to a place as culturally diverse as the United Arab Emirates has always been a fascinating challenge. Step into one of our restaurants and you will see this diverse community sharing a wonderful food experience. This tells us that we are on the right track.

A joyful experience

Having started as a local ice cream maker in 1975, Jollibee is now a global brand that has won coveted recognition as the Employer of the Year Award from the Personnel Management Association of the Philippines, the Philippines’ Best Employer Award from Hewitt Associated and a Top 20 Employer in Asia, quoted from the Asian Wall Street Journal.

“Simply put, our mission is to spread the pleasure of eating. This approach, our reputation among Filipinos and the fact that the UAE community appreciates our welcoming atmosphere has helped us quickly attract loyal customers, ”said Flores.

“At the same time, we are serving new menu items that are not regularly found in the Philippines, such as spicy chickenjoy, chicken burgers and chicken fillets. These articles are new favorites that keep Filipinos and other residents coming back for more. “

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