New York’s Aimé Leon Dore opens new Greek cafe in London’s Soho

The most stylish of trendy cafes has arrived in central London with Aimé Leon Dore’s London flagship store offering Greek-inspired coffee and patisserie with one of the hottest menswear brands from New York.

The impeccably designed walnut and marble venue opened on the corner of Broadwick and Poland streets in Soho on Friday, June 3.

While the hip streetwear-adjacent brand has gained huge transatlantic popularity through inspired photo shoots and collaborations with New Balance and the New York Yankees, the London cafe is going a bit more for grown-up hypemen, with an aesthetic which leans into Tuscan and Parisian Café-chic, which itself has always had a place in West London. The Broadwick Street terrace, with its beautiful view of the Veggie Pret flagship, is sure to be a hit this summer.

As for food and drink, Café Leon Dore will keep it simple: “a curated menu inspired by Greek culture…includes espresso freddo and cappuccino freddo, two frothy iced espresso drinks, plus an assortment of Greek pastries and grocery items.” The coffee comes from the Greek supplier Loumidis.

Hot Dinners reports that the cafe offers pastries such as kourabiedes (almonds), melomakarona (honey and nuts) and kulourakia (butter) as well as croissants and dry goods such as honey, chocolate wafers and tea. chamomile.

The brand was founded in 2014 by designer Teddy Santis. New York’s flagship offers the original Café Leon Dore. According to the Business of Fashion, in January 2022, LVMH Luxury Ventures took a minority stake in Aimé Leon Dore for an undisclosed amount.

To mark the London launch and a new New Balance “Made in UK” collaboration, the brand has teamed up with Arsenal and England star Bukayo Saka.

More soon from the frontier of fashion and f&b.

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